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Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how you can overcome them.
The post Why Content Marketers Fail appeared first on Target Marketing.
The new ABM order consolidates your more conventional marketing segments (industry, product/solution, marketing channels, etc.) into one living and breathing target of focus. In essence, each one of your accounts is a nation on its own, made up of individual citizens available to you in the form of company contacts. From here on, we marketers know that to get ahead of our competition and target these accounts and contacts effectively, we must “obsess” about the language of our customers. So let's get down to business.
The post Are You ABM Ready? appeared first on Target Marketing.
Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read the full article at MarketingProfs
Who's ready for a vacation? In this episode of "What Were They Thinking?" Melissa finds a way to beat the dog days of summer with a new campaign from Explore Asheville and Matador Network, featuring a four-legged star, Sammy the rescue dog.
The post WWTT? Asheville Says ‘Must Love Dogs!’ appeared first on Target Marketing.
San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. Read the full article at MarketingProfs
In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.
The post TM Top 3: Marketing Jokes; Google’s Sexist Memo appeared first on Target Marketing.
Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches. Read the full article at MarketingProfs
Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. Read the full article at MarketingProfs
Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity. Read the full article at MarketingProfs
